The Master Plan

Wattpad is a place for story creators to connect with the very first members of their audience while their stories are still in development. Those that consume wattpad content spend vastly more time with their eyes on wattpad than they do facebook. Amazon might have triggered the rise in the eBook market, but they are well behind wattpad at the creative end of the process.
wattpad delivered the first roughly 350 readers of my story and allowed me to connect with a few other authors around the world with whom I have established a mutual support group.
wattpad’s future ambitions sound big and you can read them here.


The following post is written by Wattpad Co-founder and CEO Allen Lau.

I wish I had written a blog post like the one you’re about to read when Ivan and I first started Wattpad 10 years ago. Although we shared our plan numerous times in bits and pieces, it was scattered across the internet, and very few people outside of the company had the complete picture.  

The First 10 Years

Our plan was actually quite simple. We wanted to revolutionize how people discover, share, and connect through stories. Here’s how we did it:

  1. We created a reading app for the RAZR and other feature phones using public domain classic books to attract our first group of users.
  2. We leveraged the growing audience to attract our first group of writers who would share original stories on Wattpad. We created direct connections between these writers and readers around the world.
  3. We…

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